Something I’ve been having to wonder about is the economy. The news is filled with talks of impending recessions, and discussions that it’s too late to do much about it.
However, my business, Adaptive Path, and all similar businesses of which I’m aware, are overwhelmed by work opportunities. We’re all turning down leads left and right (and, believe me, we’re grateful for the situation we’re finding ourselves in).
The thing that confuses me is that consultancies such as Adaptive Path tend to be the first hit by any economic downturns — when companies feel the pinch, external spending is often one of the first things to go. Creative services firms of all types were hammered by the last bust, and definitely started feeling it before the rest of the economy. But we seem to be weathering this uncertainty remarkably well.
What’s going on here?