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Ethnoclassification and vernacular vocabularies

The latest meme to catch fire in the IA community deals with the folk classification tools found on systems like del.icio.us and Flickr. Users are able to freely tag content with whatever metadata comes to mind.

Headshift provides a good overview of the issues at hand, and Alex does his thing when making sure we appreciate the good and the bad of such approaches.

I just IMed with Victor about this for a while, and thought I'd chime in with my perspective.

I touched on this topic almost three years ago in a post titled "Vernacular Thesauri," based on a talk I saw at the 2001 ASIS Annual. Go read it. It's about porn.

Okay, you back?

First off, I think we should drop the term "folksonomy." No offense to Thomas -- it's a catchy term, which, I guess, is why it has caught on. It's also inaccurate. What bugs me most is the use of the word "taxonomy." Taxonomies tend toward hierarchy, and they tend to be imposed. Tagging does not a taxonomy make.

What we're talking about here is "classification." In rooting around, trying to find some prior research on this topic, I plugged "folk classification" into Google, it turns out that anthropologists have done some thinking around this, particularly with respect to ethnobiology, or how the folk approach biology, and ethnoscience.

This lead me to think that the appropriate term would be "ethnoclassification", and when I plugged that into Google, I found "Slouching Toward Infrastructure", a page for a 1996 Digital Libraries Workshop lead by Susan Leigh Star.

The practice of tagging on del.icio.us works because, at its heart, it's meant for the use of the individual doing the tagging. The fact that it contributes to the group is a happy by-product... But as a tool for group tagging, it's woefully insufficient. Del.icio.us has a very low findability quotient. It's great for serendipity and browsing, and an utter disaster for anything targeted.

This is where Alex's quest for a middle ground resonates with me. Being as wedded to the practical as I am, I wonder how we could put such ethnoclassifications to work in useful contexts. I'm thinking maybe an intranet, where people are free to tag documents as they see fit, but there is some librarian/IA role that attempts to provide some degree of robustness to such a scattered classification. If nothing else, this approach would be a boon to developing thesauri, particularly variant terms.

Organizational Lessons from Burning Man - Spreading Memes

Chatting with some friends who have been going to Burning Man for years, we marveled at how, even with it's astonishing growth, the event has been able to retain it's essence year after year. It's remarkable that, while the experience necessarily changed (25,000 people is just too different from 250), the spirit, and what draws people to it, has stuck around. Yes a few jaded folks dismiss the more recent instantiations, but that's little more than old-timers pining for long-lost glory days.

Anyway, in our discussions, it became clear that, among the things it has done very right, Burning Man has a small set of core principles that are easy to communicate:

- No spectators
- No commerce
- Leave no trace
(there are probably others, these are what sprung to mind).

Such simple and clear memes are easy to spread, and won't mutate. Additionally, they're pithy, unambiguous, and directive. They thus support dissemination to a wide audience, and can effectively prepare first-timers for what is expected of them. Any growing organization can learn from this example.