Stop with the bullshit school projects (What I would tell interaction design students, #3 in a series)
Posted on | January 19, 2010 | 4 Comments
I’ve got a little series of advice/guidance/wisdom/hubris for interaction design students
I’m very much involved with Adaptive Path’s hiring processes, and as such I see a ton of resumes, peruse a scad of portfolios, and discuss futures with hordes of students soon to be graduating from a range of undergrad and graduate programs. As a “hiring manager,” what interests me most is your work. Do you have the skills to pay the bills, and how comfortable and confident are you when talking about your approach to solving problems?
Among my biggest frustrations is having students walk me through bullshit school projects. Bullshit school projects are those which are solipsistic (solving a problem that a limited set of college students face), and/or uninteresting, and/or overly formal, and/or simply lack meaning. If I’m going to be hiring you to work with clients to help address their challenges, I need to be comfortable that you have an ability to engage in real-world problems.
I think much of the blame for these projects lays at the feet of the teachers, who have ensconced themselves in the academy in order to avoid the real world. But students have a responsibility to demonstrate what they can do in a way that someone who doesn’t know them can understand their thought process, their approach, and their talents.
Perhaps the single best way a student can ensure she is doing relevant work is to take internships at companies. I met one undergrad who has worked with IDEO, Frog, and Nokia, and the work she showed me was largely drawn from these experiences, and gave me the confidence that she could deliver real-world design.
I’m not saying students need to think corporatist. One of my favorite student projects is the redesigned BART kiosk by Ljuba Miljkovic and Ben Cohen. BART didn’t ask them to do this (in fact, it demonstrates that BART unwisely spent money on a user interface so poor it could be vastly improved by two smart college students in a semester), but for a class project they realized it offered a remarkable opportunity. It hit on a real-world pain point (as anyone who has purchased a BART ticket knows), and demonstrated a thoughtful and practical approach.
And it doesn’t need to be a project that appeals to a big audience. As part of his MFA work at CCA, Matthew Baranauskas has done a set of tangible computing projects to create new tools to help mentally challenged folks express themselves in a variety of creative ways. While the number of people who could use these tools is quite limited, by addressing a space very different from his normal context, Matthew demonstrates his skills and vision in such a way that it’s clear how he would approach professional work.
So, if you’re an interaction design student, please don’t do yet another mobile app that helps you and your friends coordinate getting beers (or yet another web app that monitors a building’s energy consumption), or some context-free formal exploration of gestural interfaces, or something that simply demonstrates that you’ve learned a set of methods. Identify an interesting problem *in the world*, and attempt to solve it.