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Success without advertising – a sign you are Connected

Steven Johnson tweeted this morning:

It’s remarkable how the defining brands of the decade (Twitter/FB/GOOG) reached that prominence with basically zero traditional advertising.

It made me think that a sure sign of a Connected Age company is one that succeeds without traditional advertising.

  1. A couple good/potentially good examples: red bull (very little paid media, mostly owned media and smart promotions) and patagonia. Other, non-tech examples?

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