in Uncategorized

Business vs Design

Game design, that is. In his write-up of the Game Developers Conference, “Fear and Loathing in Farmville”, I’m intrigued by how the language Soren Johnson uses is similar to what I hear in the experience design community. For example:

“Zynga’s Mark Skaggs, formerly of EA, praised metrics as the answer to most game design problems.”

“It’s suits versus the creative people”

“And while making money is the goal for the large industry, the fact is that we’re still as much about creating great experiences first and foremost, and the money is a happy second.”

And I particularly enjoy this aspect of Soren’s take:

“The question is will designers take the time to learn the business, to learn how to pay the bills while also delivering a fantastic game experience?”

Comments are closed.