I’m intrigued by how after 4 separate iPhone ads, the fact that the device has a camera has yet to be mentioned.
One thought on “…and it has a camera!”
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Thoughts and essays from the guy who coined the word "blog."
I’m intrigued by how after 4 separate iPhone ads, the fact that the device has a camera has yet to be mentioned.
Comments are closed.
I’m guessing it’s kind of like mentioning a car has a steering wheel these days, it’s just taken for granted. It may also mean they haven’t done much to integrate it yet with chat capability, so if that happens perhaps they’ll make a bigger deal out of it.
But it is true to Apple’s usual focus: Talk about the things that are different, downplay the things that aren’t.