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On target with experiences and systems

I’ve been thinking a lot about experiences and the systems that support it. So I was excited to read my colleague Brandon’s blog post on Target’s ClearRX prescription system, best known because of the iconic (and smartly designed) pill bottle.

The thing that I find most gratifying is how the pill bottle (created as a student project) served as an experience strategy, a vision to drive the design of Target’s system.

Diagram from Brandon’s post: