The podcast interview with Chip Heath, Stanford B-School professor, on the ideas in his new book MADE TO STICK, proved to be the most valuable 40 or so minutes I spent with my iPod of late. In it, Heath discusses the qualities of ideas that survive, that stick, that take hold of others’ imaginations. (John Kennedy’s, “send a man to the moon in this decade” is his canonical example). As someone who gives a lot of presentations and engages in other modes of discourse (whether pedagogical or persuasive), I found it quite instructive.