Chris Anderson, Editor-in-Chief of the once-again relevant Wired magazine, writes on his blog that he very rarely engages in mainstream media directly, instead utilizing RSS and the blogosphere as a set of editors to point him to what is relevant.
Obviously, Chris is an early adopter, but he’s also the lead guy at a major mainstream publication. That he relies on the collective intelligence of the blogosphere to keep him appropriately informed I think suggests a crucial trend.
Chris also notes that he has 150 feeds that he follows. I’m at 149, after having been as high as 170. He and I both use Bloglines, which, frankly, isn’t equipped for such numbers. But with all the RSS readers out there, none of them have successfully addressed Feed Overload. I think this is a potentially huge opportunity.
I’ve stuck with Bloglines because it’s dumb-simple interface doesn’t get in the way of reading, unlike all the other web-based tools I’ve tried.