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Lessons from Target’s ClearRx

Among the staples of my presentation about customer experience is Target’s ClearRx pharmacy system. It’s a great story of design making a difference. What’s more fascinating to me, though, is how such good design made it out into the world. Through reviewing explanations and interviews online, I pieced together some lessons of why it worked so well. I wrote about it for the HarvardBusiness.org blog.

in Uncategorized | June 2, 2009 | 66 Words
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