Adaptive Path’s latest R&D project has been released: Mobile Literacy, which addresses the design of mobile technology in emerging markets (in our case, rural India).
If those intrigue you, then I’d move to the deep research. Our team spent 6 weeks in the Kutch district of Western India to understand the how uneducated and illiterate peoples use technology, particularly mobile phones, in their lives. A big challenge is that these phones are designed for Western (specifically, northern European) audiences, and many of their assumptions don’t hold true in this area.
The most important thing is to rally others to take part as well. That’s why we’ve made all of our research available, and why we’re sharing the design principles that emerged from that research. We recognize that our concepts are just two of many that could address the challenges of bringing mobile technology to emerging markets. I hope we see many more!