Christina Wodtke recently wrote “Getting the V Right”, addressing a commonÂ failingÂ of Lean Startup practice — successfully establishing viability in your Minimum Viable ProductÂ (MVP). I commented there, butÂ felt it worth expanding here.
The MVP Incantation
My frustration with MVP comes from its reckless use in product management. When launching a feature, I’d hear about “We just need to get our MVP out.” But never was there any attempt at determining viability. What product managers actually meant was, “next release,” but used “MVP” to suggest savvy and greater likelhoodÂ to succeed. Christina attempts to address this by coaching people on how to appropriately articulate viability, even resorting to the grade-school-essay canard of the dictionary definition. The problem is, mostÂ folks who are misusing MVP are already a lost cause –Â they’re cargo cultists hoping an incantationÂ gets results, and no amount of guidance will change that core behavior.
Viability is unpredictable
MVP rests on an assumption that you can pre-assess something’sÂ viability with reasonable confidence. However, viability can only be understood inÂ retrospect — you can try to predict it, but really youÂ won’t know until it’s out there. I suspect this is why so many people punt on defining it, in favor of “just get something out andÂ see how people react.” But then this justÂ turns into a resource-wasting exercise in throwing spaghetti, hoping that something sticks.
“MVP”Â doesn’t galvanize and inspire
However,Â even if we believe that MVP is an appropriate tool, the confusion in its use suggests a different issue — that while it’s proven catchy enough to spread, it’s nebulousness and abstractness limit its utility. Nebulousness leads to too much variance in how it can beÂ interpreted, and abstractness means itÂ doesn’t galvanize a product team. No one gets excited about launching an MVP. It lacks punch. I much prefer models such as Brandon Schauer’s Cake Model of Product StrategyÂ or Spotify’s vehicular one:
These models communicate what’s most important — that at every stage, even the very first, you must deliver something thatÂ feels complete, and deliversÂ useful functionality and/or delight. I’ve personally seen teams shift from MVP to “cupcake,” and, in doing so, shift focus on delivering some bare minimum to something that they can get enthusedÂ about.
Maybe we’ve been using the wrong kind of viable?
I teased about the dictionary definition, but there’s actually something in there that’s valuable that I’ve never heardÂ discussedÂ in the context of MVP:
(of a seed or spore) Able to germinate.
We’ve been so focused on economic viability, that we overlooked the origin of the word “viable”, rooted in the word “life.” The common thinking for MVP is “what is the least I can do to deliver a product that doesn’t fail”, but wouldn’t it be more interesting, and inspirational, if we thought, “what can IÂ deliver that could take on aÂ life of its own?”