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April 17, 2005

I guess it IS the content, stupid!

At the Webvisions conference coming in July of this year, I will present, "It's the Content, Stupid," wherein I try to remind web designers that the reason people come to their site is not for their design and architecture.

Since submitting that presentation topic, I've been made aware of two similarly titled essays. In "It's About Content, Stupid," some guy named Jeremy Pepper talks about a lot around marketing and PR. I don't know what the title has to do with his thesis. 10 days before that, "content guru" Gerry McGovern offered, "It's the content, stupid: search engine optimization," where he makes it clear that the content of your webpages influences how it's ranked in search results.

Three different discussions, all with nearly the same title.

All of which probably ticks off Gene.

Posted by peterme at April 17, 2005 05:43 PM


Nick Usborne, online copy writer and trainer, also has an exceptional article on this theme, which you would expect in his line of biz, has been his clarion call for a long time:

Your Own Content Epiphany

Posted by: mikeyUneek at April 21, 2005 08:04 AM