in Uncategorized

The best design strategy conversation I’ve ever read online

This will seem self-serving, and I’m sure it is, but it’s also true. The best conversation I’ve read about design strategy has been posted to Adaptive Path’s blog, a discussion between Brandon and Henning from AP and David Butler, VP of Design at Coca-Cola. It’s broken up into two parts (Part 1, Part 2) and clearly gets at how design can be a force for change in business, even a ginormous multinational corporation.