The primary reason I’m quiet here and on the Adaptive Path blog is that I’m focusing most of my writing energies for my column at HarvardBusiness.org. Two things I’ve learned recently: People like simple diagrams. Saying anything positive about Microsoft is a sure-fire way to garner MS-hater comments and raise your page views.
On Friday, they posted my latest at HarvardBusiness.org, “How to Fit Into Your Customers’ Multi-Channel Lives”. I’m trying to get the word out since posting Friday afternoon means it’s largely been ignored.
My latest for Harvard Business Online is up, and it’s a departure from the kinds of things I’ve written… and it’s actually not quite like anything I can recall having written before.
Read my inaugural post for my “Experience Matters” blog/column for the revamped HarvardBusiness.org. For the column, I’ll be writing about how to become a customer experience-driven organization. I accepted this assignment because I thought it would be an interesting challenge to attempt to communicate these ideas to a business/management audience. I can’t assume anything about [...]