Scott Rosenberg’s been observing the blog scene for 10 years. I’ve gotten to know him over the last few years, and recently he’s been talking about nothing but blogs, as he’s just written Say Everything, a history and exploration of the genre. I haven’t finished the book, but in reading it, I realized I had [...]
Scott Rosenberg’s short video, The First Blogger, is an excellent example of how to engage and audience and build buzz for a book (in this case, his forthcoming Say Everything. It uses a topic that many potential readers would be interested in, and draws those folks into a little mystery.