Read This Book: “Life, Inc”
As part of my research into the Connected Age, and why business needs to be more human, I came across Douglas Rushkoff’s “Life Inc: How Corporatism Conquered the World And How to Take It Back.” This is an important, eye-opening book. Rushkoff is a akin to Neo in the Matrix, seeing through our societal behavior [...]
…and there’s no way that Ticketmaster is Connected
An article in today’s NY Times talks about how the man who was instrumental for growing Ticketmaster to be the value-draining behemoth we all hate is now spearheading a competitor that aims to return ticketing to the specific venues. Ticketmaster is most definitely a hanger-on from an earlier era, and it’s inevitable that startups will [...]
Textbook publishers are most definitely not ready for the Connected Age
This article is about a month old, I know, but still worth pointing to: Salman Khan: The Messiah of Math. It’s an excellent example of how, when you engage in approaches that are suitable to the Connected Age, you can make serious inroads. Textbook publishers are among the most backwards businesses you can imagine, sadly [...]
Success without advertising – a sign you are Connected
Steven Johnson tweeted this morning: It’s remarkable how the defining brands of the decade (Twitter/FB/GOOG) reached that prominence with basically zero traditional advertising. It made me think that a sure sign of a Connected Age company is one that succeeds without traditional advertising.
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