Book Commentary: How We Decide, Jonah Lehrer
How We Decide is the latest book of pop cognitive science to attract significant attention. In it, Jonah Lehrer positions his discussion as something of a battle, or, at least, a give-and-take, between the brain’s deep-seated emotional urges and its rational considerations. One is not better than the other — each excels in certain situations [...]
Don’t Challenge My Assumptions!
In a post on Maya Design’s blog, David Bishop asks, “Why is it so hard to talk to users?” and presents all the different excuses he’s heard for not engaging with customers in the design process. In reading his post, I realized the answer to his question is simple, and wrote him the following: People [...]
Adaptive Path’s Mobile Literacy Project – Take Part!
Adaptive Path’s latest R&D project has been released: Mobile Literacy, which addresses the design of mobile technology in emerging markets (in our case, rural India). There’s tons to chew on. I would start with the concepts, the MobilGlyph and Steampunk. If those intrigue you, then I’d move to the deep research. Our team spent 6 [...]
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