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Somehow, I’m a HarvardBusiness.org author

Read my inaugural post for my “Experience Matters” blog/column for the revamped HarvardBusiness.org. For the column, I’ll be writing about how to become a customer experience-driven organization. I accepted this assignment because I thought it would be an interesting challenge to attempt to communicate these ideas to a business/management audience. I can’t assume anything about what the audience knows about design or user experience. We’ll see how it goes!