peterme.com

Links, thoughts, and essays from Peter Merholz

The Paperless Office: I CALLED IT!

Posted on | October 12, 2008 | 5 Comments

In 2002, I wrote a lengthy response to Malcolm Gladwell’s New Yorker piece on The Social Life of Paper. Gladwell was addressing a recent book at the time, The Myth of the Paperless Office, and coming to the conclusion, with them, that all this gee-whiz computer technology is not leading to a paperless office, and paper is great, and computers aren’t so great, and hey, you kids, get off my lawn.

Actually, he didn’t say, “hey, you kids, get off my lawn,” but I’ve just now added that because, at the time, I suspected that a significant factor for why we hadn’t seen a paperless office was generational. In my post, I discussed how Adaptive Path (a year old at the time) was highly electronic, particularly in its inner workings. We used paper for deliverables to clients, and contractual documents, and not much else. I finished my post with:

I think what needs to be studied are the differences in computer and paper use across generations. Because I think that the primacy of paper in knowledge work is not simply because of the technology’s affordances; I suspect that it’s largely because “it’s always been done that way.” For me, who begin typing on a word processor at age 12, and who has no trouble reading long stretches of text on a screen, I don’t find that paper necessarily supports my knowledge work any better than digital documents. And I wouldn’t be surprised if I’m not alone.

(Yes, I know it’s obnoxious quoting myself. But it saves you the time for going back to read it.)

Anyway, the most recent issue of The Economist discusses the “return of the paperless office,” and contains such copy as:

“It’s a generational thing,” says Greg Gibson, in charge of North American office paper at International Paper (IP), the world’s largest paper-maker. Older people still prefer a hard copy of most things, but younger workers are increasingly comfortable reading on screens and storing and retrieving information on computers or online. As a result, IP has closed five uncoated-freesheet mills in America in the past decade, and the industry is consolidating. …

As new generations of office workers leave university—where their class notes and syllabuses are online these days—they take their habits with them…

And, we get FURTHER proof that Gladwell, though a good storyteller, is terrible at trendspotting and theory-making.

One thing I’ve noticed at Adaptive Path is that, as we’ve grown, we’ve consumed more and more paper relative to our growth. This is because we started hiring more and more folks trained in design and fine arts, and physical materials are crucial for their work. If AP is any indicator, the future for paper is not in documentation, but in creativity. We sketch, draw, scribble, and design with paper all the time. We’ll go through reams of paper as we stream ideas from our fingertips. But we still rarely print deliverables or other documentation. Paper companies need to figure out how to cater to the creative use of paper in the workplace. I’d love to be a researcher in that study…

Comments

5 Responses to “The Paperless Office: I CALLED IT!”

  1. marianne
    October 13th, 2008 @ 12:31 pm

    Hello Peter

    I just want to be sure that I undestand your position on this post. You’re calling into question Malcolm Gladwell’s theory from 6 years ago, and seemingly precient as we are still “killing a lot of trees” these days, based on the article you cite from The Economist? I have most issued with the nebulous “older generation.” Who are these folks and what is are their characteristics? According to the Pew American Life study, age-wise they are far from the majority if you benchmark digital information at or around 1998. I guess that I still do not follow your conceptual breadcrumbs here and concur more with Paul Saffo who, at the end of the Economist article, wisely allows for both paper and digital in the office of the future. The entirely paperless office will remain a myth.

  2. BJMe
    October 13th, 2008 @ 7:41 pm

    Be kind to Peter. He recently co-authored and published a book – killing a few trees, he hopes. Which, ecocentric as he is, has got to present him with mixed feelings.

  3. Betsy
    October 15th, 2008 @ 5:32 am

    I’ve been thinking a lot lately about your 2002 proclamation, peterme. I remember reading it and thinking, “Ha! I’ll never stop printing out and reading paper, and besides, those @#$% phosphors burn into me retinas. Aaarr.” Or words to that effect. Fast forward six years and I have completely changed my behavior, even though I definitely fall into the older demographic you cited back then. What did it for me? Recycling. The more aware I’ve become of both waste disposal and resource depletion, the more serious a recycler I’ve become. After umpty trips to the neighborhood recycling bins, it began to sink in just what a drag it was to lug all that stuff. And the rising cost of auto fuel underscored that. So: I stopped. I began to make better use of the online subscriptions I’ve had for over a decade, and — hardest of all — I gave up newsprint. Except occasionally, when I indulge in a long, slow, page-flipping session with ink and paper and ideas … as delicious as a piece of Belgian chocolate. PS: congratulations on wee Jules!

  4. Frederik Andersen
    October 20th, 2008 @ 1:54 pm

    Hi Peter,

    When forecasting the future, you can be certain of a few things. One of them is, that we are almost always wrong.

    The behaviour of how we use paper has changed quite a bit. Instead of typing up a document in a mechanical device, usually in black and white, we are now printing full colour brochures right of the scanner/printer/copier in the office. The speed with which we can print a high quality coulour print has gone up from several minutes to a few seconds, with the result of more cartridges being used and more paper being used. As you say, you use more paper. Differently, but more.

    This is not confined to paper. Within products and services, somehow, ususally the opposite of what you think will happen will actually happen.

    Take LED lightning devices, for example. Designed to use less power and last for longer (and despite their current inability to produce white light), the result is that every possible surface is being covered with light emitting diodes. In this regard, it is like an opposite Less is More.
    Another interesting result of that is that our bodies and face will be lit from other angles than what we are used to, for example from below, since the desk surface (as well as the walls) will be covered in diodes. Imagine a kid holding a flashlight to his chin. This will change the way that makeup companies (another multibillion dollar industry) will develop make up, as this drastically alters the perception of beauty.

    Before I wander off too long – what is intersting about your blog entry is the notion that you realized something else happened – actually none of you had it right, and the Economist don’t either. Somewhere in the semantic network of innovation, the idea of the paperless office took a turnand changed the products in our offices.

    Sometimes dubbed The Bladerunner Effect, it is by definition very difficult to forecast the future. Actually, over the last year I have noticed how your company move closer to an actual product development mindset (which I applaud), this can be a tremendous advantage. If you are able to synthesize this inverted space wherin things change, you are in a very good spot indeed.

    Congrats with Jules,

    Cheers,
    Frederik Andersen

  5. Karyn Young
    November 12th, 2008 @ 12:33 pm

    Hey Peter,

    I hope you are well — congrats on the little one and the new home.

    I want add a thought on paper usage. First, I think changes in screen real estate will drive more changes. Since I moved to 3 monitors, I print less. Two of the monitors are 19 in and so I’ve got a good sized desktop. I used to print documents related to design and sit them on my physical desk. Then I’d refer back and forth from the desk to a screen. For example, when writing an email, I might need to refer to something on another screen and rather than all that clicking about, I would print (although the guilt was always there making me hesitate). I’m not sure about your neck of the woods where things tend to happen sooner, but screen real estate among my co-workers is still often a laptop screen. There is solid research on the increased productivity of multiple monitors and I think we’ll see people expanding their real estate over time.

    A

Leave a Reply





  • Linkblog

    • Ravens Coach Brian Billick Tackles Super Bowl XLIV : NPR
      February 6, 2010 | 10:03 am

      As we approach the Super Bowl, I found this interview about what a coach really does surprisingly informative.

    • Henrietta Lacks: A Donor’s Immortal Legacy
      February 6, 2010 | 10:02 am

      This is utterly fascinating. Henrietta Lacks’ cervical cells are the world’s first immortal cells. I had never heard of HeLa cells before this interview with author Rebecca Skloot. Now I want to read the book.

    • The Incredible San Fancisco Artists’ Soapbox Derby, 1975
      February 4, 2010 | 8:00 am

      24 minute film about a truly delightful community endeavor. I don’t think SF has this kind of artist mojo any longer, but I’d love to see something like this Oakland, careening down Joaquin Miller Road.

    • Paywalls, Blogs, Comments, Editing and Magazines: A Conversation with Paul Ford, Web Editor of Harper’s Magazine | The Awl
      February 4, 2010 | 7:37 am

      If you’ve followed ftrain for the past 10+ years, you already know that Paul Ford is among the smartest people on the internet. This conversation with The Awl about pay models for publishing and his experience at Harpers is a little precious at times, but worth a read.

    • Interview with Bloom County creator Berkeley Breathed
      February 2, 2010 | 8:12 am

      Bloom County was among those key influences informing my sense of humor, including Monty Python, Hitchhiker’s Guide to the Galaxy, and Edward Gorey. This interview looks back to its creation.

    • Axe Cop
      January 31, 2010 | 9:52 pm

      So awesome. And funny. The best comic ever written by a 5-year-old and drawn by his 29-year-old brother. I wanna Avocado Soldier t-shirt.

    • Lost Landscapes of San Francisco 3 and 4
      January 31, 2010 | 7:28 pm

      Rick Prelinger collects archival, industrial, and found footage of San Francisco, and presents them as clips in front of live audiences. Delightful look at the city’s past.

    • Roger Ebert’s best films of the decade
      January 31, 2010 | 7:23 pm

      I’m a little late on linking to this. Historically, I’ve found Ebert to be far too forgiving a critic (he just loves movies too much and gives poor ones a pass), so I was surprised at how close his list is to mine (if I bothered to make one). Synecdoche, Me And You and Everyone We Know, even Juno.

    • Taking Directions from Slime Mold
      January 25, 2010 | 7:54 pm

      If my colleague Kate Rutter were to have a spirit organism, it would be slime mold. Slime mold are bizarre, neither plant nor animal nor fungi, and they’ve become the poster species for self-organizing systems. Anyway, they can also design subway systems. Scroll down to listen to the piece about them.

    • Where has all the popcorn gone?
      January 24, 2010 | 4:20 pm

      The folks on Chowhound have the same question I did the last time I went to the supermarket. Popcorn could become the next artisanal fetish.

    • S.F.s Market Street changes as city evolves
      January 23, 2010 | 8:07 am

      Carl Nolte does it again with an exploration of Market Street’s multiple personalities. The stretch between 6th and 9th is among the most depressing urban blights in the US.

    • Online Dating: The 4 Big Myths of Profile Pictures
      January 21, 2010 | 8:13 pm

      OKCupid.com is a dating site. OkTrends is where the people behind the site reveal insights discovered through statistical analysis of site behavior. It’s awesome.

    • How to be a superstar bartender
      January 18, 2010 | 8:39 pm

      Excellent set of explicit instructions for the basics of mixing drinks (measuring, shaking, stirring, twists, etc.)

    • Unofficial Google Advanced Search
      January 18, 2010 | 5:50 pm

      Nifty cheat sheet for getting the most out of the magic text input box.

    • The San Andreas Fault made startlingly real
      January 18, 2010 | 4:41 pm

      Roll over for notes.

    • Uh huh… Uh huh… “Beaver”
      January 17, 2010 | 8:59 pm

      I laugh every time I think of a Canadian history magazine being named “The Beaver.”

    • Radiolab: Animal Minds
      January 17, 2010 | 1:33 pm

      You should simply subscribe to the whole Radio Lab podcast, and if you need convincing, this latest episode on “Animal Minds” will sway you.

    • The Coast of Dystopia
      January 17, 2010 | 9:49 am

      Is The California Dream in tatters? It sure feels like it, though the state is still hard to resist.

    • Mobile-phone culture: The Apparatgeist calls
      January 16, 2010 | 5:52 pm

      Healthy reminder of how you cannot assume standard behavior when it comes to product use across cultures. I’m wary of the “Apparatgeist” – I tend to agree with Mimi Ito.

    • Time Your Attack: Oracle’s Lost Revolution
      January 16, 2010 | 5:45 pm

      Timing is everything, and 1999 was simply too soon for what proved to be many great ideas. (I worked at Epinions, which pre-saged much of “Web 2.0″.) An instructive article, though I wonder if, in part, Ellison doesn’t get the support/hype he seeks because, by all accounts, he’s such a dick.

    • RSSArchive for Linkblog »
  • Better Tag Cloud