I’m trying to understand who the AIGA thinks they’re fooling with their recent-ish label, “AIGA, the professional association for design.” They claim AIGA no longer stands for “American Institute of Graphic Arts,” and that instead the organization’s purview is big-D-Design.
And then they announced the lineup for their big 2007 Annual event, NEXT, and while it looks like a good event, it’s a *graphic design* event. Of the speakers listed on the promotional email I received:
Kurt Andersen, author of Heyday, host of “Studio 360″–Moderator
David C. Baker, ReCourses, Inc.
Marian Bantjes, illustrator, designer
Janine Benyus, Biomimicry Guild–Just added!
Shoshana Berger, ReadyMade
Paul Budnitz, Kidrobot
Moira Cullen, Coca-Cola North America
Nick Currie, a.k.a. Momus
Robin Edman, Swedish Industrial Design Foundation
Ed Fella, illustrator, designer, photographer
Tobias Frere-Jones, Hoefler & Frere-Jones, Inc.
Stanley Hainsworth, Starbucks
Allan Haley, Monotype Imaging
Grace Hawthorne, ReadyMade
Denver Mayor John Hickenlooper
Jonathan Hoefler, Hoefler & Frere-Jones, Inc.
Maira Kalman, illustrator, designer
Julie Lasky, I.D. Magazine
Daniel Libeskind, Studio Daniel Libeskind–Just added!
Ellen Lupton, Maryland Institute College of Art and Cooper-Hewitt National Design Museum
Katherine McCoy, High Ground Studios
Michael McCoy, High Ground Studios
Christoph Niemann, illustrator, animator, graphic designer
Adrian Shaughnessy, author of How to be a Graphic Designer Without Losing Your Soul
Garth Walker, Orange Juice Design
Michelle Washington on 2007 AIGA medalist Georg Olden
is overwhelmingly oriented toward graphic design. Again, there’s nothing wrong with that… but is *anyone* buying the idea that AIGA is truly “the professional association for design”?