peterme.com

Links, thoughts, and essays from Peter Merholz

Jakob Jumps The Shark

Posted on | February 14, 2007 | 8 Comments

Jakob Shark

In the distant past, I would laud Jakob when he was being pilloried by the masses. But then, Jakob’s brand of rhetoric moved away from reasoned discussion of design, and he started venturing into areas he has no expertise in, such as ROI. Scott Hirsch and I tore apart his pathetically flimsy “Usability ROI” report, as it had no grounding in anything resembling financial practice.

And then, more recently, I’ve objected to his essays where he makes specious claims seemingly for the sole purpose of puffing up his events, and his comments that suggest he hasn’t appreciated how the Web has evolved in the last 6 years.

But, wow, what a last straw is his latest essay, where he claims “In one example, a state agency could get an ROI of 22,000% by fixing a basic usability problem.” If he hadn’t jumped the shark before, he really has now. He backs this outrageous claim with a remarkably naive cost-benefit analysis, the kind of financial fiddling that no serious finance director within any organization would believe. (At Adaptive Path we actually conducted research with a range of organizations on how they do such math, and these kinds of multiplying-lots-of-little-numbers-to-make-a-big-number kind of math never holds water.)

I wouldn’t write about it except that I fear that Jakob is turning into a pernicious force when it comes to advancing the field of design, because his reach means tens of thousands of people are reading this unsubstantiated crap. Such outrageous claims truly feel like the wild flailings of increasing irrelevance.

8 years ago, the web had two usability prophets – Jakob and Jared. Had you asked me to place bets on which one was worthier to follow, I would have said Jakob (UIE’s “Web Site Usability” book pissed me off). But in the last 4 or 5 years, Jakob has receded to the point of almost total irrelevance, whereas Jared and his gang are pursuing important and interesting questions, and never making specious claims about what they’ve found. Ditch alertbox and subscribe to Brain Sparks.

Comments

8 Responses to “Jakob Jumps The Shark”

  1. Putting people first » Adaptive Path president takes aim at Jakob Nielsen
    February 14th, 2007 @ 11:43 pm

    [...] Read full post   Leave a Reply [...]

  2. World wide woe « Lee Morris
    March 3rd, 2007 @ 2:10 pm

    [...] World wide woe Posted March 3, 2007 Peter Merholz hits the nail on the head here. Jakob truly is living in his own little world, where usability is king and everything else can just go to hell.  His website oozes conceited, self important trash that really doesn’t live up to the the lofty heights he portrays himself (high resolution images of himself on his own website….). [...]

  3. free big tit video
    March 27th, 2007 @ 11:13 pm
  4. Putting People First in italiano » Il presidente di Adaptive Path prende di mira Jakob Nielsen
    April 17th, 2007 @ 2:10 am

    [...] Leggi il post   Scrivi un commento [...]

  5. Fioricet online.
    November 22nd, 2007 @ 3:40 pm

    Buy fioricet online that ships to missouri….

    Buy fioricet online that ships to missouri….

  6. джaн
    February 28th, 2009 @ 6:49 pm

    Благодарю. Давно такое искал :)

  7. Kir
    August 22nd, 2009 @ 9:15 pm
  8. Heel
    October 29th, 2009 @ 12:19 pm

Leave a Reply





  • Linkblog

    • Ravens Coach Brian Billick Tackles Super Bowl XLIV : NPR
      February 6, 2010 | 10:03 am

      As we approach the Super Bowl, I found this interview about what a coach really does surprisingly informative.

    • Henrietta Lacks: A Donor’s Immortal Legacy
      February 6, 2010 | 10:02 am

      This is utterly fascinating. Henrietta Lacks’ cervical cells are the world’s first immortal cells. I had never heard of HeLa cells before this interview with author Rebecca Skloot. Now I want to read the book.

    • The Incredible San Fancisco Artists’ Soapbox Derby, 1975
      February 4, 2010 | 8:00 am

      24 minute film about a truly delightful community endeavor. I don’t think SF has this kind of artist mojo any longer, but I’d love to see something like this Oakland, careening down Joaquin Miller Road.

    • Paywalls, Blogs, Comments, Editing and Magazines: A Conversation with Paul Ford, Web Editor of Harper’s Magazine | The Awl
      February 4, 2010 | 7:37 am

      If you’ve followed ftrain for the past 10+ years, you already know that Paul Ford is among the smartest people on the internet. This conversation with The Awl about pay models for publishing and his experience at Harpers is a little precious at times, but worth a read.

    • Interview with Bloom County creator Berkeley Breathed
      February 2, 2010 | 8:12 am

      Bloom County was among those key influences informing my sense of humor, including Monty Python, Hitchhiker’s Guide to the Galaxy, and Edward Gorey. This interview looks back to its creation.

    • Axe Cop
      January 31, 2010 | 9:52 pm

      So awesome. And funny. The best comic ever written by a 5-year-old and drawn by his 29-year-old brother. I wanna Avocado Soldier t-shirt.

    • Lost Landscapes of San Francisco 3 and 4
      January 31, 2010 | 7:28 pm

      Rick Prelinger collects archival, industrial, and found footage of San Francisco, and presents them as clips in front of live audiences. Delightful look at the city’s past.

    • Roger Ebert’s best films of the decade
      January 31, 2010 | 7:23 pm

      I’m a little late on linking to this. Historically, I’ve found Ebert to be far too forgiving a critic (he just loves movies too much and gives poor ones a pass), so I was surprised at how close his list is to mine (if I bothered to make one). Synecdoche, Me And You and Everyone We Know, even Juno.

    • Taking Directions from Slime Mold
      January 25, 2010 | 7:54 pm

      If my colleague Kate Rutter were to have a spirit organism, it would be slime mold. Slime mold are bizarre, neither plant nor animal nor fungi, and they’ve become the poster species for self-organizing systems. Anyway, they can also design subway systems. Scroll down to listen to the piece about them.

    • Where has all the popcorn gone?
      January 24, 2010 | 4:20 pm

      The folks on Chowhound have the same question I did the last time I went to the supermarket. Popcorn could become the next artisanal fetish.

    • S.F.s Market Street changes as city evolves
      January 23, 2010 | 8:07 am

      Carl Nolte does it again with an exploration of Market Street’s multiple personalities. The stretch between 6th and 9th is among the most depressing urban blights in the US.

    • Online Dating: The 4 Big Myths of Profile Pictures
      January 21, 2010 | 8:13 pm

      OKCupid.com is a dating site. OkTrends is where the people behind the site reveal insights discovered through statistical analysis of site behavior. It’s awesome.

    • How to be a superstar bartender
      January 18, 2010 | 8:39 pm

      Excellent set of explicit instructions for the basics of mixing drinks (measuring, shaking, stirring, twists, etc.)

    • Unofficial Google Advanced Search
      January 18, 2010 | 5:50 pm

      Nifty cheat sheet for getting the most out of the magic text input box.

    • The San Andreas Fault made startlingly real
      January 18, 2010 | 4:41 pm

      Roll over for notes.

    • Uh huh… Uh huh… “Beaver”
      January 17, 2010 | 8:59 pm

      I laugh every time I think of a Canadian history magazine being named “The Beaver.”

    • Radiolab: Animal Minds
      January 17, 2010 | 1:33 pm

      You should simply subscribe to the whole Radio Lab podcast, and if you need convincing, this latest episode on “Animal Minds” will sway you.

    • The Coast of Dystopia
      January 17, 2010 | 9:49 am

      Is The California Dream in tatters? It sure feels like it, though the state is still hard to resist.

    • Mobile-phone culture: The Apparatgeist calls
      January 16, 2010 | 5:52 pm

      Healthy reminder of how you cannot assume standard behavior when it comes to product use across cultures. I’m wary of the “Apparatgeist” – I tend to agree with Mimi Ito.

    • Time Your Attack: Oracle’s Lost Revolution
      January 16, 2010 | 5:45 pm

      Timing is everything, and 1999 was simply too soon for what proved to be many great ideas. (I worked at Epinions, which pre-saged much of “Web 2.0″.) An instructive article, though I wonder if, in part, Ellison doesn’t get the support/hype he seeks because, by all accounts, he’s such a dick.

    • RSSArchive for Linkblog »
  • Better Tag Cloud