On target with experiences and systems
Posted on | January 28, 2007 | 2 Comments

I’ve been thinking a lot about experiences and the systems that support it. So I was excited to read my colleague Brandon’s blog post on Target’s ClearRX prescription system, best known because of the iconic (and smartly designed) pill bottle.
The thing that I find most gratifying is how the pill bottle (created as a student project) served as an experience strategy, a vision to drive the design of Target’s system.
Diagram from Brandon’s post:

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2 Responses to “On target with experiences and systems”
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September 14th, 2009 @ 10:05 pm
Неплохой блог, вполне достойный из того что есть по этой тематике.
September 19th, 2009 @ 11:58 am
Достойный внимания блог, продолжайту в том же духе.