Samsung – Talking Design isn’t Doing Design

Luke comments on Samsung’s Design Vision, which spurs me to rant. Because Samsung has gotten a lot of press lately about how they’ve embraced design.

Yet, if my experience with the P777 is any indicator, all those designers in their employ aren’t doing squat. Investing in design, talking up design, even engaging in thoughtful design processes isn’t enough if the end result is poor.

I don’t see Samsung’s “design vision.” I see “design as PR.”

2 thoughts on “Samsung – Talking Design isn’t Doing Design

  1. “Investing in design, talking up design, even engaging in thoughtful design processes isn’t enough if the end result is poor.”

    Brilliant. Sad, actually, that so many companies take this route. I’ve been on several pitch/proposal teams where the UX component gets “cut out” near the end…with the result that the execution of the product is poor. It works, but not well.

    I guess Samsung’s case is the all-too-frequent issue of designers designing but not making decisions, business decisions.

    So it goes.

  2. If you want to experience a new pavlovian response trigged by the word “Samsung,” check out YH Chang Heavy Industries presentations at http://www.yhchang.com/. It’s brilliant work, but it takes a few minutes to sit through.