Luke comments on Samsung’s Design Vision, which spurs me to rant. Because Samsung has gotten a lot of press lately about how they’ve embraced design.
Yet, if my experience with the P777 is any indicator, all those designers in their employ aren’t doing squat. Investing in design, talking up design, even engaging in thoughtful design processes isn’t enough if the end result is poor.
I don’t see Samsung’s “design vision.” I see “design as PR.”