Jason nearly dislocates his shoulder patting himself on the back writing about Fast Company’s “The Beauty of Simplicity” cover story.
One of the things that Jason writes is, “The big guys have to force simple. The small guys are simple by default.” Which, of course, is not true. *Everyone* has to force simple. At Adaptive Path, we’ve worked with many less-than-10-person startups who could NOT be convinced to embrace simplicity.
And some big companies get simple by default. Apple, with the iPod and iTunes, is the obvious example. Google and their home page is another. (Though, Don Norman pointed out Google’s nudity in his insightful, The truth about Google’s so-called “simplicity”.)
If you want a truly valuable, and subtle, take on the Fast Company article, read John Maeda’s “The Subtlety of Simplicity.” He recognizes that less isn’t more… That what we’re striving is not simply the elimination of details and complexity, but the addition of meaning and elegance.