With all the hullaballoo around web applications, there’s one site that is continuing to delight — Flickr.com. They’re doing great design work in providing what is by far the best photo-sharing site on the Web.
I’m posting today because of a recent, simple, change. They’ve added a task-oriented sitemap to the bottom of every screen.
Click for the making it bigger
I’ve discussed placing navigation at the bottom before. On February 12, 2000 (scroll down), I posted an email from Peter van Dijck, who had been experimenting with this practice, and found it remarkably successful. (Sadly, many of the links in that post are now dead.)
What surprises me is how few sites take advantage of that space “at the bottom.” It’s prime space for a few reasons: it doesn’t clutter up the top, where the focus should be on stuff, not movement; it suits a reading flow… read to the bottom, and then see what it is you can do; when scrolling to scan a page, people often head all the way to the bottom of a page, and then make their way back up. Amazon.com has long used the bottom as a smart place for cross-selling.